We're specialists in physical asset management with extensive experience managing physical assets and helping our clients manage them better.


We were founded by James Reyes-Picknell, author of the best-selling book on managing maintenance, “Uptime – Strategies for Excellence in Maintenance Management”.




We use “Uptime” as a cornerstone to delivering complete “Asset Management” so you get high levels of safe, cost effective performance that meet all your expectations.


Through various client engagements we have grown in capability and capacity now delivering our consulting services, through both our own staff and affiliated specialist firms around the world.


We have offices in Canada, the USA and Botswana. We also have like-minded Physical Asset Management consulting partners in Brazil, Argentina, Chile, Venezuela, Australia, Singapore, Indonesia, South Korea and South Africa.


Our Methodology


At Conscious Asset, we're coaches, teachers and management consultants who facilitate mechanical and human performance improvements through conscious choice.


For organizations looking to improve performance on a large scale we apply the entire Uptime “Model of Excellence” for maintenance management. High performance in maintenance and operations is achieved by blending the most successful practices from around the world. Our focus is on helping you in “choosing excellence” to reduce costs, improve production performance, and improve safety and environmental performance, while mitigating risk.


Our Uptime “framework” is delivered using a unique approach designed to minimize resistance to change as you introduce and implement your improvement program.


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After an initial review to get a generalized sense of where you are, what you want to achieve and to explore your business case for change, we then implement with training as a lead activity. This brings key people in your organization up to a level of knowledge where, with guidance, they can then choose what practices, methods, approaches and tools will work best in the long term. We facilitate that strategic decision making session, work with your designated project manager to create a detailed plan of action, and then support its implementation.


Our Consulting Team


Conscious Asset is led by James Reyes-Picknell, an International thought leader on the subject of Uptime and Physical Asset Management.  He is supported by a world-class consulting team in our offices and across our affiliates, each with its own cadre of capable and experienced consultants.


Our Clients


We work with numerous clients in most industry sectors, located around the world.


Our Partners and Affiliations


All our consultants proudly carry a variety of professional designations from a range of certifying professional bodies in their respective countries.